/* True Profit Media site. Clean And Bright direction (approved 2026-11-04).
   Single light look by design. Fonts: Schibsted Grotesk (display + body), Sora (logo). */
:root{
  --ink:#0B1530; --ink-2:#2A3350; --soft:#55607A; --line:#E3E7F0; --base:#FFFFFF; --tint:#F4F6FB;
  --blue:#1E4EE8; --blue-soft:#EEF2FF; --yellow:#FFE24A; --green:#17803D; --navy:#0B1530; --navy-deep:#060D22;
  --f:"Schibsted Grotesk",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --f-logo:"Sora","Schibsted Grotesk",system-ui,sans-serif;
  --gut:max(20px,env(safe-area-inset-left,0px));
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--base);color:var(--ink);font-family:var(--f);font-size:17px;line-height:1.6}
img{max-width:100%;height:auto;display:block}
a{color:var(--blue)}
h1,h2,h3,h4{margin:0;text-wrap:balance}
p{margin:0 0 14px}
.in{max-width:1080px;margin:0 auto;padding-left:max(20px,env(safe-area-inset-left,0px));padding-right:max(20px,env(safe-area-inset-right,0px))}
.k{display:block;font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin-bottom:10px}
.h2{font-weight:900;font-size:clamp(28px,3.6vw,42px);line-height:1.08;letter-spacing:-.03em;margin-bottom:16px}
.lead{font-size:18px;color:var(--soft);max-width:700px}
.lead b{color:var(--ink)}
.sec{padding-block:80px}
.tint{background:var(--tint)}
a:focus-visible,.btn:focus-visible{outline:3px solid var(--blue);outline-offset:3px}

/* logo C */
.logo{font-family:var(--f-logo);font-weight:800;letter-spacing:-.035em;line-height:1;display:inline-flex;align-items:baseline;color:var(--navy);text-decoration:none;font-size:26px}
.logo .lt{font-weight:400}
.logo .i{position:relative;display:inline-block}
.logo .i svg{position:absolute;left:50%;top:-.36em;transform:translateX(-50%);width:.42em;height:.42em;color:var(--blue)}
.logo.w{color:#fff}
.logo.w .i svg{color:var(--yellow)}

/* buttons */
.btn{display:inline-block;text-decoration:none;font-weight:700;border-radius:999px;transition:transform .15s ease,background .15s ease}
.btn:hover{transform:translateY(-1px)}
.btn-blue{background:var(--blue);color:#fff;padding:17px 28px;font-size:17px}
.btn-blue:hover{background:#1A43CC}
.btn-ink{background:var(--ink);color:#fff;padding:11px 18px;font-size:15px}
.btn-yellow{background:var(--yellow);color:var(--ink);padding:17px 30px;font-size:17px;font-weight:800}

/* nav */
.nav{position:sticky;top:0;z-index:20;background:rgba(255,255,255,.94);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid #EDF0F6}
.nav .in{display:flex;justify-content:space-between;align-items:center;gap:16px;padding-block:16px}
.nav .links{display:flex;align-items:center;gap:26px;font-size:15.5px;font-weight:500}
.nav .links a:not(.btn){color:var(--soft);text-decoration:none}
.nav .links a:not(.btn):hover{color:var(--ink)}

/* hero */
.hero{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center;padding-block:44px 64px}
.hero h1{font-weight:900;font-size:clamp(38px,5.4vw,64px);line-height:1.03;letter-spacing:-.035em;margin:12px 0 20px}
.hero h1 mark{background:var(--yellow);color:inherit;padding:0 .12em;border-radius:.12em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.hero .sub{font-size:19px;color:var(--soft);max-width:540px;margin-bottom:28px}
.hero .sub b{color:var(--ink)}
.hero .note{display:inline-block;margin-left:14px;font-size:14.5px;color:var(--soft)}
.portrait{position:relative}
.portrait img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 15%;border-radius:26px}
.portrait .badge{position:absolute;left:-20px;bottom:30px;background:#fff;border-radius:16px;padding:14px 20px;box-shadow:0 20px 50px rgba(11,21,48,.18)}
.portrait .badge b{display:block;font-size:28px;font-weight:900;letter-spacing:-.02em}
.portrait .badge small{color:var(--soft);font-size:13.5px}

/* stats band */
.band{background:var(--tint);padding-block:44px 50px}
.band h2{font-weight:800;font-size:clamp(21px,2.4vw,27px);letter-spacing:-.02em;margin-bottom:26px}
.stats{display:grid;grid-template-columns:repeat(4,minmax(0,1fr))}
.stat{padding:2px 24px;border-left:1px solid #DCE1EC}
.stat:first-child{border-left:0;padding-left:0}
.stat b{display:block;font-size:clamp(28px,3.2vw,40px);font-weight:900;letter-spacing:-.03em;line-height:1.1}
.stat span{color:var(--soft);font-size:15px}

/* problem */
.prob{display:grid;grid-template-columns:1fr 1fr;gap:52px;align-items:center}
.prob p{font-size:17.5px;color:var(--soft)}
.prob p.strong{color:var(--ink);font-weight:700}
.prob img{width:100%;aspect-ratio:3/2;object-fit:cover;border-radius:24px;box-shadow:0 30px 60px -30px rgba(11,21,48,.35)}

/* case studies */
.csgrid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:18px;margin-top:30px}
.case{grid-column:span 2;background:#fff;border:1px solid var(--line);border-radius:20px;padding:24px 24px 22px;display:flex;flex-direction:column;min-width:0}
.case.wide{grid-column:span 3}
.case .cat{align-self:flex-start;background:var(--blue-soft);color:var(--blue);font-size:12px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;padding:5px 11px;border-radius:999px}
.case .big{font-size:clamp(36px,3.8vw,48px);font-weight:900;letter-spacing:-.035em;line-height:1;margin:18px 0 6px}
.case .big small{display:block;font-size:14px;font-weight:600;letter-spacing:0;color:var(--soft);margin-top:8px}
.case dl{margin:16px 0 0}
.case dl div{display:flex;justify-content:space-between;gap:12px;padding:10px 0;border-top:1px solid #EEF1F6;font-size:15.5px}
.case dt{color:var(--soft)}
.case dd{margin:0;font-weight:800;text-align:right}
.case dd.g{color:var(--green)}
.case p{margin:14px 0 0;font-size:15px;color:var(--soft)}
.fine{font-size:13px;color:#7A8397;margin-top:22px;max-width:860px}

/* testimonials */
.tgrid{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:26px}
.tc{display:grid;grid-template-columns:200px minmax(0,1fr);gap:24px;background:#fff;border:1px solid var(--line);border-radius:22px;padding:18px;align-items:start}
.tc img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 12%;border-radius:16px;background:#EEF1F8}
.tc blockquote{margin:4px 0 14px;font-size:21px;font-weight:700;line-height:1.3;letter-spacing:-.01em}
.tc .nm{font-weight:800}
.tc .co{color:var(--blue);font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;margin-bottom:6px}
.tc .bio{color:var(--soft);font-size:15px;margin:0}

/* two options */
.tiers{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:30px}
.tier{position:relative;background:#fff;border:1px solid var(--line);border-radius:22px;padding:30px 28px;display:flex;flex-direction:column}
.tier.lead-card{border:2px solid var(--ink);box-shadow:0 30px 60px -36px rgba(11,21,48,.4)}
.tier .flag{position:absolute;top:-14px;left:26px;background:var(--yellow);color:var(--ink);font-size:12.5px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;padding:6px 12px;border-radius:999px}
.tier h3{font-size:26px;font-weight:900;letter-spacing:-.02em;margin-bottom:6px}
.tier .line{color:var(--soft);font-size:16.5px}
.tier ul{list-style:none;padding:0;margin:8px 0 22px;display:grid;gap:10px}
.tier li{position:relative;padding-left:30px;font-size:16.5px}
.tier li::before{content:"";position:absolute;left:0;top:4px;width:18px;height:18px;border-radius:50%;background:var(--blue-soft)}
.tier li::after{content:"";position:absolute;left:6px;top:8px;width:6px;height:9px;border:solid var(--blue);border-width:0 2px 2px 0;transform:rotate(45deg)}
.tier .for{margin-top:auto;background:var(--tint);border-radius:14px;padding:14px 16px;font-size:15px;color:var(--ink-2)}
.tier .for b{color:var(--ink)}
.pricenote{font-size:16.5px;color:var(--soft);margin-top:26px;max-width:780px}
.pricenote b{color:var(--ink)}

/* method */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:30px;counter-reset:s}
.step{background:#fff;border:1px solid var(--line);border-radius:20px;padding:24px;min-width:0}
.step .n{display:inline-grid;place-items:center;width:40px;height:40px;border-radius:12px;background:var(--ink);color:var(--yellow);font-weight:900;font-size:15px;margin-bottom:16px}
.step h3{font-size:19px;font-weight:800;letter-spacing:-.01em;line-height:1.25;margin-bottom:10px}
.step p{font-size:15.5px;color:var(--soft);margin:0}
.step p b{color:var(--ink)}

/* fit */
.fit{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:30px}
.fitcol{border-radius:22px;padding:28px}
.fitcol.yes{background:var(--blue-soft)}
.fitcol.no{background:var(--tint)}
.fitcol h3{font-size:22px;font-weight:900;margin-bottom:14px}
.fitcol ul{list-style:none;padding:0;margin:0;display:grid;gap:11px}
.fitcol li{position:relative;padding-left:28px;font-size:16.5px}
.fitcol.yes li::before{content:"";position:absolute;left:3px;top:5px;width:7px;height:12px;border:solid var(--green);border-width:0 2.5px 2.5px 0;transform:rotate(45deg)}
.fitcol.no li::before,.fitcol.no li::after{content:"";position:absolute;left:2px;top:12px;width:14px;height:2.5px;background:#C43D2E;transform:rotate(45deg)}
.fitcol.no li::after{transform:rotate(-45deg)}
.fitcol .note{margin:18px 0 0;font-size:15px;color:var(--ink-2)}

/* about */
.about{display:grid;grid-template-columns:.8fr 1.2fr;gap:52px;align-items:start}
.about img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 15%;border-radius:24px}
.about p{font-size:17.5px;color:var(--ink-2)}
.about .sig{font-weight:800;margin-top:8px}
.about .role{font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--soft)}

/* faq */
.faq{margin-top:26px;max-width:860px;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:20px 2px;font-size:19px;font-weight:800}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:26px;font-weight:400;color:var(--blue);line-height:1}
.faq details[open] summary::after{content:"\2212"}
.faq details p{color:var(--soft);font-size:16.5px;padding:0 2px 20px;margin:0}

/* closer + footer */
.closer{background:var(--navy);color:#fff;text-align:center;padding-block:76px}
.closer .k{color:var(--yellow)}
.closer h2{font-weight:900;font-size:clamp(30px,3.8vw,46px);letter-spacing:-.03em;line-height:1.08;margin:0 auto 14px;max-width:720px}
.closer p{color:#C9D3EA;font-size:18px;max-width:600px;margin:0 auto 28px}
.ft{background:var(--navy-deep);color:#AEB9D3;padding-block:56px 36px;border-top:1px solid rgba(255,255,255,.08)}
.ft-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1.2fr;gap:28px;padding-bottom:30px;border-bottom:1px solid rgba(255,255,255,.1)}
.ft-brand p{font-size:15px;margin:14px 0 0;max-width:300px;line-height:1.55}
.ft-col{display:flex;flex-direction:column;gap:10px;font-size:15px;min-width:0}
.ft-col b{color:#fff;font-size:13px;letter-spacing:.12em;text-transform:uppercase;margin-bottom:4px}
.ft-col a{color:#AEB9D3;text-decoration:none}
.ft-col a:hover{color:#fff}
.ft-col a.mail{color:#fff;font-weight:600;white-space:nowrap}
.ft-disc{font-size:12.5px;line-height:1.65;color:#7F8BA8;margin:24px 0 10px;max-width:880px}
.ft-copy{font-size:13px;margin:0}

/* inner pages */
.page-head{background:var(--tint);padding-block:56px 48px}
.page-head h1{font-weight:900;font-size:clamp(34px,4.6vw,54px);letter-spacing:-.035em;line-height:1.05}
.page-head .sub{font-size:19px;color:var(--soft);max-width:640px;margin:14px 0 0}
.page-head .eff{font-size:13px;font-weight:700;letter-spacing:.1em;color:var(--soft);margin-top:12px}
.legal{max-width:780px;padding-block:48px 80px}
.legal h2{font-size:24px;font-weight:800;letter-spacing:-.01em;margin:34px 0 10px}
.legal h2:first-child{margin-top:0}
.legal p,.legal li{font-size:16.5px;color:var(--ink-2)}
.legal ul{padding-left:22px;margin:0 0 14px}
.legal li{margin-bottom:6px}
.cal{background:#fff;border:1px solid var(--line);border-radius:22px;padding:10px;max-width:920px;margin:26px auto 0;box-shadow:0 30px 60px -36px rgba(11,21,48,.3)}
.cal iframe{width:100%;border:0;overflow:hidden;min-height:720px;display:block}
.trouble{text-align:center;font-size:15px;color:var(--soft);margin-top:16px}

@media (max-width:900px){
  .sec{padding-block:60px}
  .nav .links a:not(.btn){display:none}
  .hero,.prob,.about,.tgrid,.tiers,.fit{grid-template-columns:1fr}
  .hero{gap:34px;padding-block:28px 48px}
  .hero .note{display:block;margin:12px 0 0}
  .portrait{max-width:420px}
  .portrait .badge{left:14px}
  .stats{grid-template-columns:1fr 1fr;gap:20px 0}
  .stat,.stat:first-child{border-left:0;padding:0}
  .csgrid{grid-template-columns:1fr}
  .case,.case.wide{grid-column:auto}
  .steps{grid-template-columns:1fr}
  .tc{grid-template-columns:130px minmax(0,1fr);gap:16px}
  .tc blockquote{font-size:18px}
  .about{gap:30px}
  .about img{max-width:380px}
  .ft-grid{grid-template-columns:1fr 1fr}
  .ft-brand,.ft-grid>.ft-col:last-child{grid-column:1/-1}
}
@media (max-width:480px){
  .tc{grid-template-columns:1fr}
  .tc img{max-width:260px}
  .btn-blue,.btn-yellow{display:block;text-align:center}
}